PBM targets ‘Home of the Future’ to meet current High Point need

Habitat for Humanity project to unite community around education, service

HIGH POINT — Progressive Business Media (PBM), the leading home furnishings and gift trade media and marketing solutions company, is partnering with High Point Market Authority (HPMA) and the City of High Point to construct a home with Habitat for Humanity that will be built by members of the furniture industry.

PBM will work with architects, designers, home builders, furniture manufacturers and others allied in the industry to create and display a demonstration home project at High Point Market, “The Home of the Future.” The project will emphasize two key aspects, education and service.

The education aspect will explore what the American home will look like in five years, and the project will include videos explaining unique home features, guided and self-guided home tours, as well as published content with images in PBM brands.

There will also be a demonstration event during High Point Market, focusing on how the evolving floor plan will impact furniture design over the next five years and the “democratization of design.” The event is designed to bring the community together to serve residents of a city important to the home furnishings industry and to educate attendees from leading sources of design and product.

The service aspect focuses on the revitalization of High Point. Due to the impact of the 1994 North American Free Trade Agreement on the city’s manufacturing and the housing collapse of 2008, High Point has fallen to become one of the top 10 poorest populations in the U.S.

The aim of this project is to positively impact the “capital” of the industry it serves and send a powerful message to the industry, its markets and its customers. The constructed home and its furnishings will be donated during a dedication ceremony during the High Point Market, which will involve the mayor, local government, HPMA, industry participants, PBM staff and media.

“PBM is grounded in fostering dialogue and communities between industry participants — buyers and sellers — and delivering intelligence to these professional communities,” said Matt Slaine, CEO, PBM. “I hope this event shines a spotlight and creates a dialogue on the issues faced by the residents of High Point as well as our duty as an industry to create positive change.”

PBM is selling a limited number of sponsorships to be positioned as part of this exhibition. For details, contact Michael Ball. Email: MBall@pbmbrands.com PH: 336-605-1056. For registration details, click here.